Joe Jonas Joins Xeomin® (incobotulinumtoxinA) as a Brand Partner

Pinch uses Xeomin® exclusively, so we’re just as pleased as you are to see Joe Jonas represent our valuable partner as its new brand partner. In addition to loving his singing and songwriting work, we’re so glad to see equal representation of men, and confirmation that they too want to maintain a youthful look, in the discussion about cosmetic injectables. Follow this campaign on Instagram @XeominAesthetic and @joejonas

Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, announces Joe Jonas as the latest Xeomin® (incobotulinumtoxinA) brand partner. The U.S. partnership with Jonas kicks off a new, ground-breaking ‘Beauty on Your Terms’ campaign for Xeomin® and represents the first time the singer, songwriter and actor has partnered with an aesthetics brand. Xeomin® (pronounced phonetically: Zeo-min) is an FDA-approved double-filtered anti-wrinkle injection to temporarily help improve the appearance of frown lines with only the ingredients that work and none that don’t.

“Making the decision to have an aesthetic treatment was really about self-care and looking and feeling like the best version of myself,” said 33-year-old Jonas, who is known for his confidence and charisma onstage. “As I explored options with my doctor, it was important to me to understand exactly what was in a product before I am treated with it. That’s one of the main reasons Xeomin® has become a complement to my skincare treatment regimen. It provides me with consistent results for my frown lines without any unnecessary ingredients.”

The announcement of Jonas as the newest Xeomin® brand partner is also the start of a multi-channel campaign from Merz Aesthetics®, which includes unique content and experiential activations all creatively integrated to reach today’s customers and consumers wherever they are. Through the ‘Beauty on Your Terms’ campaign, Jonas will help continue the mission to empower women and men to embrace beauty on their own terms.

Joe Jonas is an international pop icon, songwriter and actor and the front man of the multiplatinum group DNCE, although he is perhaps best known for the global pop-rock band Jonas Brothers with his brothers Kevin and Nick Jonas. On the acting front, Joe most recently was seen as a guest-star in HBO’s critically acclaimed comedy Righteous Gemstones and is set to make his feature film debut in 2022 as one of the stars of the highly anticipated Korean war movie Devotion.

“Joe Jonas epitomizes what it means to live with confidence,” said Patrick Urban, Merz Aesthetics® President, North America. “As one of biggest pop culture icons today, we are excited to partner with him as we aim to inspire women and men everywhere to prioritize self-care and embrace the freedom to make their own aesthetic decisions.”

Follow @XeominAesthetic to stay up to speed on the latest news from Joe Jonas.

To learn more about Xeomin® and locate a provider near you, visit where you can access the Find a Provider tool. You can also sign up for the Xperience+ Loyalty Program at to receive instant and future rewards on Xeomin® and additional Merz Aesthetics® treatments at your preferred practice.

About Merz Aesthetics

At Merz Aesthetics, we are a medical aesthetics business with a long history of empowering health care professionals, patients and employees to live every day with confidence. We aim to help people around the world look, feel and live like the best versions of themselves — however they define it. Clinically proven, our product portfolio includes injectables, devices and skin care treatments designed to meet each patient’s needs with the highest standards of safety and efficacy. We are known for building unique connections with customers who feel like family. Our global headquarters is in Raleigh, N.C., USA, with locations in 32 countries worldwide. Merz Aesthetics is part of Merz Group, a family-owned company founded in 1908 and based in Frankfurt, Germany. Learn more at

About Xeomin® (incobotulinumtoxinA)

XEOMIN® (incobotulinumtoxinA) is a botulinum toxin type A approved by the U.S. Food and Drug Administration (FDA) to temporarily improve the look of moderate to severe frown lines between the eyebrows (glabellar lines) in adults. For more information, including Full Prescribing Information and Medication Guide, please visit See below for Important Consumer Safety Information.

View the press release and additional information about Xeomin (Source: BusinessWire).

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